Cookie Policy

Last updated: 20/06/2025

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how visitors use their sites.

2. How We Use Cookies

App Web Dev Ltd uses cookies for several purposes:

  • To ensure our website functions properly
  • To remember your preferences and settings
  • To analyse website traffic and usage patterns
  • To improve our website performance and user experience
  • To provide personalised content and advertising

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems.

  • Purpose: Security, network management, and website functionality
  • Duration: Session or up to 1 year
  • Examples: Authentication tokens, CSRF protection

3.2 Performance Cookies

These cookies allow us to count visits and traffic sources to measure and improve website performance.

  • Purpose: Analytics, page load times, error tracking
  • Duration: Up to 2 years
  • Examples: Google Analytics, Vercel Analytics

3.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences.

  • Purpose: Theme preferences, language settings, form data
  • Duration: Up to 1 year
  • Examples: Dark/light mode preference, contact form data

3.4 Marketing Cookies

These cookies track visitors across websites to display relevant and engaging advertisements.

  • Purpose: Advertising, remarketing, conversion tracking
  • Duration: Up to 2 years
  • Examples: Google Ads, Facebook Pixel, LinkedIn Insight

4. Third-Party Cookies

Our website may contain embedded content from third-party services, which may set their own cookies:

  • Google Analytics: Website traffic analysis
  • Google Ads: Advertising and conversion tracking
  • Calendly: Meeting scheduling widget
  • YouTube: Embedded videos (if applicable)
  • LinkedIn: Professional networking integration

5. Managing Your Cookie Preferences

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

5.2 Opt-Out Tools

You can opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.

6. Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly:

  • Your preferences and settings may not be saved
  • Some interactive features may not work correctly
  • We may not be able to provide personalised content
  • Website performance tracking will be limited

7. Data Protection and Security

We implement appropriate security measures to protect the information collected through cookies. Cookie data is encrypted during transmission and stored securely on our servers.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed about our use of cookies.

9. Contact Us

If you have any questions about our use of cookies, please contact us:

App Web Dev Ltd

Email: info@appwebdev.co.uk

Address: Manchester, United Kingdom

Subject Line: Cookie Policy Enquiry